China Lucky Film Group's Business Strategy

In this paper, the operation strategy of China Lucky Film Group (CLFG) is studied. As the only survived photographic materials producer in China, CLFG has to face the cut-throat market competition with Kodak and Fuji as well as the fast-growing digital image technology. Therefore, correct operation strategy is very important to CLFG's future development.The external threats and opportunities in the photo market are established through analysis of the external environment around CLFG. And then, the key fundamental internal factors to the determination of CLFG's performance are picked up from all basic factors affecting operation efficiency with ISM quantitative approach.Based on the results of the internal and external analysis, problems like advantages and disadvantages, opportunities and challenge, and key points of CLFG to be solved quickly are made clear and definite. On the basis of the above is formulated the overall strategy like operation thoughts, goal, development strategy,diverse strategy and internationalization strategy, etc. Meanwhile, the function-layer strategy such as marketing strategy, R&D strategy and human resource development strategy, etc., are also worked out.For the purpose of enhancing the practical applicability of the thesis and enabling the research results to have a guiding significance to CLFG's practice, the tactical study on some concrete problems relating to the development of the enterprise are conducted in the paper. The motivation mechanism of personnel, especially to research personnel and marketing staffs and market managerial tactics are drawn up.In the end, the strategy texts of CLFG are compiled based on the results of the paper.In addition, the trend of info-imaging and the market players in this new emerging industry are elaborately analyzed in my paper, which will be very useful to companies in digital and conventional photo market. Moreover, My paper also provides a guideline for the state-owned group similar to CLFG to define their own strategy.