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Call Center-based Customer Relationship Management System To Achieve

Posted on:2003-01-07Degree:MasterType:Thesis
Country:ChinaCandidate:X H SunFull Text:PDF
GTID:2206360062950189Subject:Management Science and Engineering
Abstract/Summary:PDF Full Text Request
This paper introduced the concept of customer relationship management (CRM) and the important role that played in modern enterprise management. The author made a discussion on the customer relationship management solution that was implemented in Nanjing Gori Technology corporation and focused on the call center system and management re-designing procedure. In addition, the author also looked into the future of the development of technology that is relevant withCRM.After reading this paper, we will have some knowledge of the customer relationship management and believe that CRM is becoming more and more important in modem business.
Keywords/Search Tags:CRM, call center, management information system
PDF Full Text Request
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