Product Innovation Management Model Choice

In fact, there are many differences of the inner and outer conditions between enterprises when they are in product innovation. Influenced by many different elements, the enterprise is in different product innovation condition. So considering all the elements from every angle, analyzing each condition of product innovation through multidimensional elements to insure the success of product innovation, becomes a problem that is urgent to solve.Firstly, the paper introduces basic theory of enterprise product innovation. Then, through analyzing many elements which inference enterprise product innovation, classify four main elements, build a four dimension mode of product innovation using the constitute of the four main elements, and select out six representative product innovation states which are of value to research. Thirdly, the paper does some comprehensive and system analysis to four product innovation management modes. At last, basing on above analysis, analyze six representative product innovation states, select effective management mode according to it, and build index system evaluate the selecting usefulness.