| With the performing of the reform and opening policy, our shipping business has made the great progress and step into the rank of the famous world shipping countries . Meanwhile, with the establishing of Socialistic Market Economy step by step progressively The operational environment confronted with by middle and small shipping company has been changing a lot. Our country has totally been moving from plan-oriented economy to market-oriented economy With the wholly entering into W1O facing to intense competition in the market, the company has to formulate a set of strategies and tactics. These strategies adopted by the company can sharpen its marketing competition edge and upgrade the company role and position in market Also they can improve company abilities to survive , develop and growth under the condition of fierce market competition. Competition and marketing theory is applied as well as method of combining theory and reality is adopted in this paper. Based on a lot of collected materials, the development of shipping business as well as shipping market both home and abroad are analyzed. Also the analysis of the external environment of shipping in China and its competition factors are based on the materials. Through the analysis above, we can come to the conclusion that the world shipping business are striding towards to scale, grouping with the processing of economic integration, international trade freedom. As the shipping demand is concerned . the need for shipping service world wide is increasing continually and the demand for shipping service in Asia-pacific region position itself in the first place in the world with rapid development of Asian economy. The old shipping business will make the more and more important role of society Compared with the international famous shipping companies, our competition ability is not quite strong. Accompanying to quickening of international economic integration and to the deepening of Chine reform and opening up drive as well as to the coming soon of China entering into WTO, the shipping market competition in China becomes more and more ruthless. Comparing with the ones abroad, Dalian Sunfed shipping company ,the main business of which is shipping agent and cargo forwarder, has many difficulties to copy with. Whatever in processing scale, capital operation , agent net or manage system ,there are still many great gaps between them. At the same time, Dalian Sunfed has its own unique strengths in operate model, experience and credit The paper has found the weakness of Sunfed and defined the general strategic target. Based on the analysis of domestic and abroad shipping market, competitors, company competition ability there are specify implement plan as following: 1. Continue to apply general agent model, establish domestic and abroad agent net. 2. Continue to operate coast container lines ,enlarge domestic trade market share 3. Strengthen the bulk operation 4. Develop new business, try to join container feeder operation 5. Decrease traditional sea transportation service , investigate logistic service. |
PDF Full Text Request