Operation And Development Of The Futures Brokerage Firm Study

China futures market will be in a new developing cycle. Ihether futures brokerage company can seize this opportunity and avoid recoamiitting the same error or not, it lies on corporation management of brokerage company itself. Futures brokerage business is composed of medium service and knowledge service. Knowledge service is the service of providing client with knowledge in order that client can make satisfied profit and avoid the loss ought to avoid. It can be divided into two parts: open knowledge service and hidden knowledge service. Open knowledge service is knowledge service that ensures client trading conformed with law and regulations, convenient and safe from the moment he signs the agreement, opens trading account and transfers money in to that he cancels the account and transfers money out. Hidden knowledge service is knowledge service that provides client with knowledge about futures price forecasting, trading skill (including psycho managing), investment prograzrmiing and risk controlling, etc. Highuality knowledge service, especially highuality hidden knowledge service is the key matter for brokerage business to earn profit continuously. In order to implement knowledge service better, brokerage company must carry out knowledge management and establish trading expert group. Besides knowledge service, brokerage company should have corporation strategy that can really promote knowledge service efficiency to point out the way. Brokerage company should seek for target market that fits for characteristics of the company and implement different corporation strategy for different target market. It should implement strategy that founds large brokerage company by merge and acquisition for overall market, implement variety strategy for varietyifferentiated market, implement region strategy for regionifferentiated market and implement strategy that cooperates with securities company for securitiesnvestor brokerage market. In the mean time, it should implement business innovating strategy, human resource strategy and branding strategy for the basis of continuous developing of brokerage company. In order to implement corporation strategy effectively to develop the business, futures brokerage company must carry out organization innovation. The organization innovation of brokerage company should work along both lines. For one hand, it starts with organizational management direction, improves organizational structure, regulation and systems; for another, it starts with enterprise culture direction, guides the staff to establish correct business values, enhances the staffs ownership feelings for the company, enhances cooperative and creative spirits in the staff. This article firmly grasps the core, which is futures brokerage knowledge service, reveals the relation between cause and effect to brokerage company and client survival in the futures market. In further analysis, it puts forward a variety of practical, targetuided corporation strategies and organization innovation suggestions. As a result, it has provided a solution for the corporation development of brokerage company.