Hunan Tourism Marketing Strategy

Nowadays, tourism has become an important part of our daily life. The sources of Hunan tourism are abundant, but its market lacks of competition. By implementing the correct market tactics, the potentiality of Hunan tourism market can be brought to full play, and the sources superiority will turn to be competitive edge.In this thesis, Hunan tourism marketing tactics is mainly discussed from five aspects. The author not only makes some theoretical research, but also puts forward a lot of practical countermeasures. The first chapter reasonably subdivides Hunan tourism market and chooses the target market by utilizing the theory of tourism market and its subdivision. The later four chapters discuss the Hunan tourism in great detail from five aspects products, pricing, place and promoting respectively. The later chapters discuss in great detail the products pricing, place and promoting of the Human tourism from theory to tactics. The emphasis of this thesis is the first chapter and the second chapter.