Www Company Limited By Shares Issued Pricing Decisions

Significant progress has been made in the recent years in the development of our country's securities market, including securities offering market. A securities offering market is made up of issuer, investor, broker and regulatory institution, and its major role is how to perfect securities offering formula and how to ascertain issuing price. The price affirrnation in different offering formula is directly related to the basic interests of issuer and underwriter as well as the securities purchasing cost. At the same time it is an item to which the securities regulatory institution pays attention for streamlining the securities market operation. Therefore it has been evolved into one of the key factors for issuer and underwriter to develop a sound and reasonable offering price under the currevt rules so as to protect their interest to the maximum. Combined the actual working experience in the investment banking field, this paper is projected to explore by analyzing the case of WWW Shareholding Company Limited the mainly touched problems, the price-setting-related elements, the decision-making process and the decision contents, price -determining method and useful references. This is for finding out the possible help to the future work as well as our country's securities issuing. The paper is composed of 8 sections and the major contents are as follows:Section I. Common mechanism of securities issuing price In this section, two basic securities issuing methods are introduced: face-valre issuing and over-price issuing.A concise analysis has also been made between the six major issuing-affecting factors and the issuing price and it is indicated that the issuing price formation should be comprehensive, predictable and true to the fact. Then five price-determining methods and changes of our country's relevant policies have been briefed upon.Section II. Background to the price formation of WWW Company's securities. Principally for the purpose of bringing convenience to the case-studying analysis, brief background information is given about WWW Company as well as the securities issuing draft preparations.In section Ⅲ, Ⅳ, Ⅴ and Ⅵ, analysis and evaluation have been made respeectively based on the enterprise's specific data upon the issuing-price affecting factors, line situation, line prospects, the enterprise's position in the line,the product technical and mardet competency, the investment prospect, capital demand quantity, the enterprise accounting status, comparisons with the equivalent listed company, secondary market trends and so on. The enterprise's advantages and disadvantages have been pointed out. The major analyzing method is the factor-analyzing one, inclusive of target analysis, comparison analysis, trend analysis, etc.. The analyzing done here has fundamentally covered thought, process and method in terms of securities issuing price setting and may offer some references and information to other enterprises as to how to make decisions on price setting Section Ⅶ Issuing price affirmation and consequences of WWW Company. Based on the above analysis, this section has measured the possibly-selected issuing price option by using market gain ratio method. Also it gives the final recommended price after considering other factors.Section Ⅷ. Considerations on the relevant problems concerning the WWW Company issuing price setting.Further to the used case, this section has been mainly made on the preliminary discussions on the generally-existing problems in our country's securities offering market based on the securities offering price setting system making as well as the author's experience in the investment banking. A few recommendation have been put forwarded.