On The Production And Sale Of Strategic Alliances

Strategic alliance (SA) has been highlighted in the enterprises?ciiule since the 80抯..Alliance has already become one of the trends of enterprise developing. Among them, the Strategic Alliance of Manufacturers and Sellers (SAMS) is the one between the production enterprises and sales-markesing businesses. It has such obvious characteristics as cooidination of divisive labor, complementazy of advantages, share of resources and the mutual shouldering of risks, etc... Considering from the facts of dil)iculties as distribution and the ever-growing popularity of Businesses?Strategic Alliance, this paper posits the veiy conception of SAMS and farther probe into its inner meanings, its significance and its various performance forms, which can somewhat guide the enterprise developments of our countiy theoretically and realistically. There are three parts in this paper. The first part (including chapter 1,2) points out the importance of distribution, and briefly analyses the actualities and the causes of distributing difficulties. The second part (including chapter 3,4,5,6) is the main body of this thesis. Chapter 3 looks into the meanings and significance of SAMS. Chapter 4,5,6 study the concrete ways of SAMS performance individually. The last part is peroration which point out that SAMS has great prospects and Chinese enterprises ought to develop this kind of way as soon as possible in order to meet the challenges of entering WTO.