| Folklore belongs to the cultural category, itself has the function of ideological and political education, the folk custom tourism is relying on the country’s unique excellent folk and customs as the background of tourism,and folklore tourism market is a part of the socialist market economy,it has a certain spontaneous and random and blindness, if you don’t try to education and specification, will deviate from the socialist market economic development of the right orbit. The theme of this paper is ideological and political education and folk custom tourism of cross combination, the healthy development of the folk custom tourism is inseparable from the special function of the ideological and political education, and health of the folk custom tourism is the ideological and political education as a means, so on development of folk custom tourism in thought and political education research, to solve the problems in the development of the folk custom tourism.The first part defines the folklore tourism and ideological and political education related basic concepts and characteristics, first folk, folk tourism, ideological and political education of the concept and characteristics of were with determination,certain summarizes the Fisherman’s Family Tourism, folk custom tourism, and describes the Shanhaitian tourism resort of the fishing family music, folk tourism development. This part is the foundation, mainly for the following research foundation. In the second part, clarify the relationship of folklore tourism and the healthy development of ideological and political education, from a certain sense demonstrate the healthy development of the folk custom tourism is inseparable from the special function of the ideological and political education, expounds the significance of ideological and political education in the development of the folk custom tourism.The third part and the fourth part, Shanhaitian tourism resort fishing music folk tourism as an example. Analysis has been made of the effectiveness of ideological and political education in the development of the folk custom tourism, basic experience and existing problems, analyzes the reasons from the aspects of the subject of ideological and political education, education object, education content, education mode, and puts forward the countermeasures to strengthen the ideological and political education in the development of the folk custom tourism, so as to promote the healthy development of the folklore tourism. Intended to explore the methods ofideological and political education to promote the healthy development of the folklore tourism development, which is the keynote, and to further promote the combination of ideological and political education and other disciplines related research, from theory to provide reference. |