Commercial Exhibition Space Of Artistic Exploration

In today's society, as an important part of our daily life, the purpose and function of the business transactions is more and more diversity. While with the diversification and integration for the form of information media, as an effective way of transmissing business information and carrying commercial activity, the effect for promoting circulation of commodities and stimulating economic growth of modern commercial space display is also shown more and more apparently.It is only a few decades from the establishment of the modern exhibition theory, but the speed of development of commercial exhibition space is far beyond our imagination. Now with the help of technology, it connects with cultural space, entertainment space and other types of mutual integration of exhibition space, and forms more functional and complex commercial exhibition space, showing us excellent developments.However, there are many problems in business exhibition, social and economic commercialization leads to commercial design, while blindly following the trend directly results that exhibition design is deeply inflected by "Fashion culture" and shows eight characteristics, such as "big "," high "," new "," beautiful ",," fast "," changed "and so on.[1]. The pursuit of fashion trade shows nothing wrong, but local characteristics should not be sacrificed for the cost. Secondly, while talking about commercial exhibition, we always connects it with terms such as "commercial", "benefit", "market", it does means that the function of commercial exhibition is almost replaced by commerce. Beside, there are other problems, for example the lack of humane care, loss of traditional culture and weakness of eco-conscious. In view of this, the paper explores the way of artistic design about commercial exhibition.Following the principle of discovering and solving issues, this thesis researches the content of artistic design through analysing of current characteristics of commercial exhibition, variation of aesthetic concepts, the study of shopping behavior and psychological characteristics about consumers. It includes several aspects as following, firstly, paying close attention to the needs of "high emotion" under high-tech background from the "human" point of view, secondly, emphasizing the design aesthetic and emotional forms of mental balance from the visual form and visual psychological point of view, thirdly, exploring the form of energy efficient commercial display from an ecological perspective. The aim of his thesis is to create a a new road for design of commercial exhibition.