| Along with knowledge and information economy time arrival, Culture Industry is developing and gradually grow. As a new form of industry, many countries have invested considerable money and energy in it, hoping to develop it into a pillar industry. There are many types of Culture Industry, Film and television Industry is one form of them. In recent years, with the rapid development of film and television trade, its position in the international trade are increasingly exposed. Film and television trade of a country's external trade, which is an important form of cultural exchange and plays an important role in the foreign economic cooperation. It is worth noting that film and television trade is different from general trade. It will meet the spiritual needs for consumers, and affect a country people's values, ideology and other issues. Although the proportion of film and television trade in the whole structure of international trade is small, its specificity determines its degree of impoTrthanisc ea.r t icle is different from previous articles, it based on the trade data of Chinese and American film and television to make empirical analysis. I will make China's film and TV industry trade integration study, investigating China's film and television industry and trade development. Paper focuses mainly on the Chinese film industry and trade problems in the development process, and how to improve the trade's competitiveness.Article is divided into six parts, the first part is the film and television industry and trade literature summary. The second part expounds the theory of industrial competitiveness, model analysis and research methods. Through the analysis of theories and models, I have aid the foundation for discussing how to improve trade competitiveness. The third part is the summary about film and television trade. So that we can understand the characteristic of film and television industry and trade, the relations, the influences, the status and trends of film and television in the word, international rules and the agreement about the film and television trade. The forth part takes the object of study the Chinese and American film and television trade development and makes comparative analysis. In this part, we will compare the situation of Sino-US film and television trade, the comparative analysis about competitiveness in Chinese and American film and television trade , which indicates that China's competitiveness in the film industry is weak. The fifth part describes the trade problems and prospects in China's film industry. Although the Chinese film industry already has the basic conditions for the development, and have good prospects, there are still some problems. In order to address these issues as quickly as possible. Then I have made a number of personal reflections for these problems in the sixth part. |
