| Social networking sites emerged with the development of Internet technology. They embody a new kind of human communication mode.Meanwhile,college students are a group of people, who are willing to try any interesting and new things. They are in the psychological developmental stage of keeping in touch with all kinds of ideas, exploring their own values of life time. So there are more college students spending more time on the social networking sites.In the process of using social networking sites, how about the popularity of each student? How will their self-identity form and develop? How will they present themselves in the social networking site or manage their impression? This study attempts to study and explore the relationship between self-identity, self-presentation and the college students'popularity in social networking sites.This research uses the method of Questionnaire Survey.The corresponding scales are developed for the research. The self-identity process scale was developed by the domestic researcher according to the related scales at home and abroad. It was also combined with the background of Chinese students'actual life. The self-presentation tactics scale was developed by the foreign research and translated by this researcher own. The social networking sites usage questionnaire is developed based on this research needs. All these three questionnaires have reached the using standard of reliability and validity.Through statistical analysis and discussion, this study found that(1)college students use social networking sites selectively based on the functions of social networking sites. What's more, they have different focuses.(2) The development of self-identity has the relationship with the students'actual life circumstances and the four states could be transformed between each other based on the actual situation.(3) The use of self-presentation tactics is more common in daily life than that in social networking sites;in the social networking site, the user is more favor assertive self-presentation tactics, especially the tactics of ingratiation, entitlement and exemplification, which are closely related with the features of social networking sites.(4) If the state of self-identity is more mature and stable, then the students are more adept at using the various online self-presentation tactics. |
