From The Aesthetic Point Of View, The Japanese Euphemism

The euphemistic expression is a universal phenomenon of the human language. The euphemism is an important and necessary way to accomplish the function of language communication. The euphemism of Japanese is more developed than other languages. It is playing a very important role in the communication and reflecting its own traditional features, from which we can see the universality and particularity of the Japanese society, the nationality and identity of Japanese people. This paper approaches the Japanese euphemism from different angles. To begin with, it deals with the relationship between Japanese euphemism and aesthetic appreciation; we can see the essential characters through the external forms. Step by step, the paper uncovers the beauty of vagueness, the beauty of aftertastes, and the beauty of harmony in the euphemistic expression. Based on that, we can have the knowledge of Japanese culture background, especially its way of mutual-understanding, the national psychology of"Harmony is precious", and the principle of"the contextual".