ON THE Cinderella Complex In Jang Geum

Since the lasted ten years, great amounts of TV series with "Cinderella" complex have been released systematically and in large scales by Korean media producers. The "Cinderella-like" series, which seem to be produced from a certain industrial production line, undoubtedly have a generally similar mode in the story; however, this story telling mode, although simple and even mundane, is widely accepted by the mass and proved as effective with high audience ratings. Thus, the branding of Korean TV series is completed successfully and the series have made significant contributions in the intercultural communication . Cinderella, Prince Charming, crystal shoes, and the pumpkin carriage, as the common dream of all the females around the world, are shown thoroughly in the form of TV series by Korean creators. No matter it is the romantic comedy with "Cinderella" as the main story, or the family drama or history drama with "Cinderella" plot much or less, it reflects the preference of Korean Producers upon this mode. In order to meet the development of times, Korean series changed the outer forms of "Cinderella's" constantly, but the story telling mode was reserved to the largest extent. The "Cinderella" mode Korean Series have the certain character setting and plot arrangement, added with unique Korean audiovisual language, which constitute Korean "Cinderella". This "Cinderella" have various styles and well-loved by its audience. The paper studies the narrate mode of Korean series, analyses the reason why this mode is preferred in Korean series and the mode's artistic characteristics and take a view on the future of this type of Korean series on the basis of the analysis.