"legend Of Martial Arts That While" The Spread Of The Phenomenon Of Multi-dimensional Perspective

In 2006,《My Own Swordsman》was quite popular in the whole country with high ratings and a considerable economic benefits. It was named "the most remarkable domestic situation comedy in recent years" and got the "FeiTian awards" for sure for its performance. Many people even believe that it is the revolution of the new comedy text since the period of Wang Shuo and Liang Zuo. At this point, the significance of《My Own Swordsman》is not limited to entertainment.This paper, which is based on the specific social and cultural environment of Chinese transition, finds out the plural cultural characters that the tradition and post-modernity coexist in this TV play. From the micro-view , this paper further discusses how the culture is deconstructed and consumed and tries to explore the reference to the production and communication of TV products including Chinese situation comedy ,and the practical significance to the modern society and culture.The paper includes four parts. The first part analyzes China's pluralistic environment , which is in the transformation from tradition to modernity; the second part is to identify the characteristics of post-modernity through analyzing the approaches of parody,intertextuality,Wulitou and collage which are based on the traditional culture ; By the audience analysis, the third part wants to ensure that the text feature is decided by the characteristics and needs of the audience , using the dissemination of semiotics and psychology theory ; the forth part is to find that how its production and consumption patterns impact on the culture and society . It is necessary to get the essence of traditional culture, but also to adapt to the current trend , besides, to maintain the vitality of culture by the exchanges and dialogues between the different cultures, we must base on reality, and also higher than the reality.《My Own Swordsman》could not be a substitute to those articles with deep content, but its presence has a special significance for us to provide new perspectives and thoughts timely in the new time.