"great Leap Forward" Period Of Public Opinion Research

The public opinion is most people's discussion and the opinion, is a population body dissemination condition, is "in certain scope most people's set consciousness and the common opinion", the public opinion affects one of historic course important attributes.Through to 1957-in 1960 the China public opinion phenomenon's concrete description, unfolded "the Great Leap Forward" the movement time China public opinion change, from "the Great Leap Forward" in the movement time media report "the satellite", the agitational slogan slogan emerged one after another incessantly, the folk was right "ideally" the discussion as well as the literary work reappeared the public opinion to social reality's enormous empty boasting various aspects.Each time's public opinion has the different characteristic, "the Great Leap Forward" the movement time China's public opinion chief feature manifests specifically in: The society "the public opinion is the same" "left, should not be rather right", the public opinion by the mainstream media leadership, the public opinion media to have the political directive property, "the Utopia" the color strong five aspects."the Great Leap Forward" the movement time's public opinion has the important influence to the Chinese society, impelled "the Great Leap Forward" the movement to accelerate to develop, has remoulded individual value idea, caused the people to think that poorer was better, has misled government's decision-making, thus the society has brought the grave disaster for China."the Great Leap Forward" the movement time, the public opinion comes under the numerous uncoordinated factor influences, it respectively is the social populace's following the crowd psychology, the political factor induction, the abnormal information feedback mechanism, leader's charm impel. Therefore, must build the good public opinion to insist that the news the authenticity, speeds up the media marketability, the popular advancement, directs with the forward public opinion to strengthen the public opinion the watch-dog function.