Chinese Slogans Research

The slogan is an important phenomenon of language in China. It not only reflects the whole appearance of the social lives, but also directs the people's spiritual lives. It is said that the slogan is the highest voice shouted by the times. Therefore, the study on the slogans is not only significant in the linguistics, but in the sociology. In the paper, the Chinese slogans are the objectives in the study and they are analyzed at the angle of diachronic and synchronic linguistics. And the author expounds the historical development and the present situation of the slogans nowadays. In the studying, the author applies lots of knowledge, such as sociology, literature, cognitive psychology and so on and tries to show the integrated general situation of the slogans on the basis of linguistics.Nowadays, the studies on the slogans are not too many in the theory circle. We just set the ball rolling and intend to attract more scholars to notice the special but common phenomenon of language.