Reflect The Film And Television Companies Medium-term Development Planning Studies

The culture and entertainment of China is just at the beginning of industrialization. Observed globally, the whole industry and its sub-industries are in pre-industrialization phase, while the movie industry, to which the core product of YingRen Studio is belong, has a development history of 100 years. With reformation and innovation of the social and economic system, its industry characteristics and development trend has been showed in five aspects:Firstly, the emphasis of movie developing mode is gradually changed from the increasing of quantity to the increasing of quality and efficiency, harmoniousness as well as persistent and comprehensive development.Secondly, the system of movie management is changing: the crucial factor which determines the trend of movie industry has been changed from administration to market; the government gradually realizes its macro control and supervision by using such comprehensive means as law, policy, economy and administration.Thirdly, the structure of the industry operator is changed from single-crop farming to mixed farming.Fourthly, the mode of profit is gradually opened: profit is gained not only from box office, also from the whole industry.Lastly, the technology of movie is changing from analog technology to digital technology.In long-term view, intense competition will be unavoidable, though the enterprise has good opportunity. What should be done is to plan systematically the developing pathway, to complete the building-up of an excellent team under a reasonable organizational frame, to adopt name-brand strategy as well as refined-making strategy, that makes the enterprise complete the transition from beginning to fast-developing.An enterprise in its beginning stage should soberly know that the competition which it will meet in different phases can be in four aspects, namely in source, in channel, in capital and in innovation of technology. YingRen Studio should take advantage of its existing predominance, enhance its unique predominance, foster sequent predominance as well as take advantage of its unitary predominance. For the sake of being a victor of the competition in future, it should merge into market as soon as possible to get more market share and more developing space with a global view.