| With the rapid development of global media industry, intercultural communication happens on an unprecedented scale, inserting its influence in every aspect of social life. The film become one of the most effective means for intercultural communication and also carries the mission of disseminating the Chinese cultural abroad. The impact of Chinese products out of the Asian audience, films are always on the top of the triumphant prizewinners in Hollywood. Chinese Knight-errant Film, Crouching Tiger and Hidden dragon, is a box hit and four Academy prizes go to this low-budget foreign language film. The historical eastern culture achieves such a big success on the other side of the Pacific Ocean.In the dissertation, a careful and painstaking analysis of intercultural personhood is carried out, from the angle of intercultural communication and mass media, based on the viewing on the success of Crouching Tiger and Hidden dragon in western culture. The dissertation mainly draws its theoretical nutrition from Hofstede's value dimensions: power distance, individualism vs. collectivism, Confucius dynamism in intercultural communication. The research reveals that the intercultural film's success owe to its intercultural personhood, that is to say, how to obtain the tolerance and acceptance beyond the western and eastern differences; meanwhile, the film's personhood stimulate the development of intercultural communication and mass media.I hope, in globalization context, if Chinese film-maker pay more attention to the establishment of their products' intercultural personhood, therefore, Chinese films can combine the eastern and western perspectives to spread our cultural abroad. The more success our Chinese movie achieve in the international cycle, the more respect our national culture will obtain in the intercultural communication. |
