On The Marketing Strategies Of Chinese Painting

The Chinese drawing in this article means traditional Chinese drawing on the basis of traditional Chinese style of drawing and its correlative handwriting works, at present, it's the artwork with the biggest domestic business quantity of art. The purpose of this article is summing up my experience of managing Chinese drawing in marketing, groping for its law and strategy of marketing, using the theory of modern business administration to direct the management Chinese drawing in marketing in the future.In this article, the seedtime of Chinese market of culture art is summarized; as the culture art merchandise, the features of Chinese drawing is analyzed: it not only has the attribute of spirit of culture artwork, but also has the common attribute of merchandise. It has four attributes: the attribute of aesthetic of value, the attribute of multidimensionality of value, the attribute of permanence of value and the attribute of increment of value. At present, our market of drawing and handwriting is in the process of general development, on one hand, the market has the huge potential, there are a lot of participants in it. On the other hand, the holistic level of management is comparatively low, integrity and credit are comparatively poor, the outer environment of the market is unsound, the intendance and harmony from government are not enough. It's considered in this article, besides getting our marketing of culture art normative, intensifying the intendance, the managers who are doing the Chinese drawing business are expected to mainly get three things ready. Firstly, using the theory of modern business administration to summarize their management. Programming the marketing of Chinese draw by the concept of the whole of products, positioning accurately, realizing the marketing difference. Secondly, choosing the distribution channel that's suitable, according to the strength of the company, besides adopting traditional outlets marketing, distribution channels like gallery agent, auction, broker agent, internet marketing can be adopted. Finally, pricing reasonable, ascertaining the basic pricing approaches of demand-oriented and competition-oriented, meanwhile, making good use of various index of Chinese art to supervise the price of drawing and handwriting.