Graphics To Convey The Effect

Regarding the graphic design, the effect of graphic communication is the primary problem considered by the designers. Moreover, the communication gap is a simple and convenient criterion to the effect of communication. By analyzing the factors of its effect, this thesis focuses on exploring the effective rules to overcome the communication gap and improving of communication.It concentrates on analyzing the semantic levels and linguistic identities as the symbol system in the first section, which is considered the static factors of communication effects. The conclusion is that the communication gap brings two static aspects: the process that graphic symbols develop the composite symbol, and some uncertain factors of graphic language characteristics such as ambiguity, fuzziness etc. The second section focuses on analyzing two characteristics of graphic design. One is the basic characteristic of graphic design as arts. One is the basic characteristic of graphic design as arts, one is the communication characteristic in the perspective of semiotics, another is the relationship between the audiences and the designers. The discussion here provides the optimistically theoretical basis for designers to control actively and reduce the communication gap. The third section focuses on analyzing dynamic factors. It analyses the causing process of communication gap in the perspective of coding and decoding process. It also indicates some factors, such as the contradictions between social customs and idiolect of the designer, design diversity, and personal background of the audience, which interfere with the effective communication of the graphics. In forth section, it contains the initiative effort of the designers, the matter inducting the audience, the effective rules in improving communication effect that not for all of them, as well as some problems involved in re-positing the value of the gap. The last section is the conclusion.