Domestic Fashion Magazine Current Situation Analysis And Design Planning

The aim of researching in this thesis is to investigate, analyze and summarize the problems and the problems' origin of domestic fashion magazine during about twenty years' development, which is on the basis of comparing to the overseas fashion magazine and making deep, all-round analysis. And on this basis, this thesis researches the systematic ness and standardization of the domestic fashion magazine's merchandising. On the other words, it discusses comprehensively and analyzes relevantly domestic fashion magazine's problems of the brand scheme, market orientation, topic, design, language's criterion, advertisement , marketing strategy and so on, and it shows my standpoint. At last, it brings forward a suit of guiding ideology and concrete working mode for domestic fashion magazine's development, which offers reference for practical work.This thesis is made up of three chapters. The first chapter expatiates fashion magazine's important position in people's life, the character of fashion magazine, development history, and the culture soil which domestic fashion magazine grows on. The second chapter summarizes some problems of domestic fashion magazme which is in format and in content, such as orientation, content, criterion of quality, source, homogeneity and the layout without originality, and also analyzes the challenge and competition coming from the other fashion media. The third chapter brings forward when we manager a magazine, we should understand the conception of merchandising, on the basis of the problem summarized in the second chapter. Encircling this core, it expounds that in process of manage a magazine, from establishing brand to the orientation of market and content, and from magazine's whole design, language's criterion to character's building, advertisement's management, marketing and extending, we should follow origin idea and growth law of fashion magazine. In this chapter, I expatiate the standpoint of myself. I think this article researches the whole scheme in managing a fashion magazine basing on the problem of domestic fashion magazine, which has some guiding effect for fashion magazine's development.In process of researching the status quo and problem of domestic fashion magazine, I searched lots of fashion magazines from domestic and overseas, referred to many works of media, browsed many nets and collected much correlative data and picture for the article, which laid the ground-work for combining the theory withpractice for summarizing and analyzing the problems, and made that the grounds of argument has more practice and persuasion. In this thesis, I do my best to make the angle I research the article unique, the data all-round and true, the standpoint original and the argumentation correct.