| The thesis has summarized the development and present situation of apparel's advertisement, through deeply analyzing apparel's advertisement of our country. Then discussed both of the culture that embodied in the apparel's advertisement and the consumptive behavior that is affected by apparel's advertisement. The thesis sums up several typical models of apparel's advertisement and proposes the developmental trend of model of apparel's advertisement.The thesis is divided into four parts. Chapter one briefly accounts of the development situation of apparel's advertisement in our country, including the development background, course, and present situation of apparel's advertisement. Chapter two mainly expounds that apparel's advertisement how to embodied the culture, including two aspects. One is tradition culture;the other one is fashion culture. Chapter three mainly discusses the consumptive behavior that is affected by apparel's advertisement. It also expresses that apparel's advertisement has become consumptive culture. The last part of the thesis sums up several typical models of apparel's advertisement, and then presents the creative trend of model of apparel's advertisement, on the basis of our country's present situation of apparel's advertisement as well as using the experience of other countries excellent apparel's advertisement for reference.The thesis aims to analyze the apparel's advertisement from an absolutely new view. During the process of expounding, the thesis makes full use of a great deal of data and examples in order to make it better understood. I hope the thesis may play a very important role in leading people research the apparel's advertisement. Thus, the apparel's advertisement of our country may achieve great progress and take on a new look in a short time. |
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