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Into The Dream And The Real World Of High School Students

Posted on:2005-07-05Degree:MasterType:Thesis
Country:ChinaCandidate:Y JinFull Text:PDF
GTID:2205360125457906Subject:Chinese Modern and Contemporary Literature
Abstract/Summary:PDF Full Text Request
Guo Jingming, two-time winner of first-class prize of New Concept Composition Contest, is the juvenile writer whose pre-publication of on-going writings in his college are bought totally by Chunfeng Literature Press. Guo's novel Huan Cheng and Meng Li Hua Luo Zhi Duo Shao were honored as the best seller and most profitable adolescent reading materials of Year 2003. Huan Cheng rised Guo Jingming Craze among middle school students, and Meng Li Hua Luo Zhi Duo Shao extended this craze more widely. This paper discusses the cause considering the phenomenon from two aspects. The first aspect is of the exterior causes, including the books themselves and the press, analyses are given from three viewpoints such as the dream and reality of scenario, the poetry and ruffianism of language, the pretty and innocence of figures in the books, in conjunction with students' criticism. As to the press aspect, all efforts to attract readers by Chunfeng Literature Press in marketing process of the book Huan Cheng are treated as analysis emphasis, Meng Li Hua Luo Zhi Duo Shao is also compared with similar book quan Li quan Wai, to demonstrate the marketing achievements of the Chunfeng Literature Press. The second aspect is the interior cause, linking together with psychology theory, study is given from six aspects of conformity psychology, needpsychology, intercourse psychology, relax psychology, waiting psychology, perfection psychology. In the end, since Guo's novels meet the aesthetic and psychology need of middle school students, the conclusion is that they are inevitably welcomed according to viewpoints of acceptance theory.
Keywords/Search Tags:dream, reality, marketing, aesthetic, psychology, acceptance
PDF Full Text Request
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