Xuan Clamor Surface

In this so-defined post-modernism era, which is lacking of profundity, visual communication design, the surface layer for information communicating, is doomed to be accompanied by superficiality and kitsch. Is it true?To find the answer to this question, this article concentrates on the most racket realm of mass culture, the relationship between pop music and visual communication design. Afterthe Second World War, pop music--one of the main arenas for the youth culturecampaign, has been interacted with visual communication design. Thanks to the powerful commodity chain, the influence of this campaign has been deep-rooted in social life, helping to shape out culture disposition and value measure of several generations.After reading this article, you will have a strong impression contrary to its appearance. Popmusic and visual design--the surface of the racket contemporary culture, are notdebauchery nor superficial, but the main arena of experiment for mass culture. They are invaluable reference sources for direct spiritual fulfillment and authentic human requirement. That is just what the formal fine arts is short of.Culture is never defined. Being "post" or "non-post" is not the prerequisite for artists when they choose their art manner. Post-modernism brings us mass culture, counterculture and subculture demonstrate brilliance. This has created more opportunities for artists that are honest, and on the other hand, requests more responsibility for visual designers.