Art Supermarket In China's Development And Its Marketing Model

The case studies of "Development and marketing model of art supermarket in China" designed by the Shanghai Zendai Art S-Supermarkets, based on the concepts and features of supermarkets, Principles of Marketing, the theory of brand strategy and consumer behavior, contributes for the rapid development of supermarkets in China with new ideas and guidance.This article is divided into four chapters, the first chapter is mainly describe the international art supermarket model and marketing approach, as well as an artistic interpretation of the particularity of the supermarket. The second chapter focuses on the example of cases, permits a large supermarket in the art of super products, target customers and marketing models to commence the study in depth. The third chapter illustrates two mistaken ideas in Chinese art supermarket, and that the views of this thesis, the arts are two supermarkets in China's future development, one of the supermarket to the pure model development and its marketing strategy for this systematic exposition. The fourth chapter discusses in detail the development of its second marketing strategy which is the operation mode of artistic supermarket brand.Through research, the conclusion of this article is the development of supermarkets in the future in China which can be illustrated in two parts. One is the pure mode of supermarket chains to operate the art of arts-based supermarket derivatives for the development of this road. Their marketing strategy can draw on the success of the supermarket giant marketing group. Another direction is goes to the operation of the brand line, especially for those who operate mainly in the art of original works of art supermarket. The marketing strategy focuses on the brand of culture itself and by means of brand creation and the effective marketing activities to add its brand value.