Research And Development, Based The Potential Emissiveness Model Liaoning Tourism Market

Liaoning is a province rich in characteristic tourist resources, known as the birthplace of Manchu dynasty, cradle of regional culture of black earth, the amusement park of snow games, all of which require restructuring and developing. It is the main content of the thesis to analyze the domestic tourist and market tourist resources of Liaoning.There is a comprehensive literature survey on tourist market demand, segmentation of tourist market and the theory of latent domestic emissiveness.Factor analysis model and its function are introduced to establish the latent domestic emissiveness model. With the nineteen evaluation indexes such as regional GDP, Engel coefficient and data withdrawn from seven cities and regions, the author make an empirical analysis of the latent emissiveness of the seven cities and regions, getting the result of two batches of major cities and regions for marketing.The author presented the tourist products of three levels, five themes and seven features for the foundation of the market development in Liaoning. According to the result of latent emissive analysis, three groups of cities and regions are positioned and correspondent strategies are also given in the thesis. Last, the author offered some marketing modes that are both specific and feasible, hoping they could be inspiring references for the relevant departments.