Internal Control, Real Estate Development Companies In The Pre-operation Process

Most Real Estate Developing Cooperation set up special regulations, even organs in purpose, to control cost, manage bidding, and regulate financing, etc. The cooperation tries to keep this controlling effective in the long term, but frequently with the management function line segmentation, department selfishness, they eventually lose its Competitive Advantage. Take the early real development as an example:product positioning is usually completed by Professional Advice among the most Real Estate Developing Co; development strategy is made by inner decision-making bodies with the suggestion from functional lines; designing management is done by functional bodies. The project development would not be achieved a perfect return if the these three early stages are not based on the fundamental objectives, and not agree on the shared management vision with personals with different sources, professional backgrounds.The thesis make an analysis on the major controlling points and reasons for success and failure of project in early development stage, based on the case of ABC Group, with the theory of risks controlling, corporate governance, Total Quality Management. The first part introduces the background of real estate development in China, puts forward the argument and illustrates the significance and purpose. The second part explained the major controlling points in product positioning, development strategy determining, designing managing stages in the early real estate development based on the project X,Y,Z, and analyses the reasons of success and failure. The third part analyses the gains and losses in the early development stage of Group ABC from the perspective of internal controlling, concludes the research. The last part concludes the thesis, illustrates the necessities of further internal controlling measures in early development stage.With the target of maximize the corporate value and shareholder value, the analysis of research of gains and losses in three early stages of real estate development not only remind the practitioners to value the controlling points, but also to promote the idea of internal controlling to all links, make a suggestion of risk awareness in the early stage to the principles of corporate governance, and make it front of internal control, and Implement the concept of TQM, set up a systematic, relevant management system, reduce the conflict of function lines by means of collaborative reconstruction.