7-11 Store Integrated Promotional Model Discussed

As the revolution of retailing industry, the study of convenience store focuses on the management but few focuses on the promotion. This study will introduce the new sales promotion way of Taiwan to bring a new opinion to Chinese market. And then we will see how 7-ELEVEN get in closing touched with students. Through the advantage of Taiwan experiment of Convenience Store, then compare to the Chinese market. And contribute this special promotion way to China.The study concludes that Taiwan get in touched with young students through the gift promotion and Shanghai people prefer the price promotion. And there is huge potential for sales ticket promotion in Shanghai. Then give the recommend to future Shanghai market.