Desert Tourist Attractions Brand Building And Promotion Of Research

The Northwest China play an important role in desert tourism field in china. with the trends of tourism became brandization, the research of branding desert tourism in this region has attracted wide attention both in academia and industry area. In this paper, data collection and field visits, select our country's important desert tourist area of Ningxia Hui Autonomous Region in Lingwu new scenic spot scenic spot changliushui for example, for the image of building a number of scenic spots listed issues, from the market positioning, brand building, brand promotion and protection systems, point of view a study.This paper is divided into eight parts:The first part is discussed in general terms the overall progress of the desert tourism, Overview of the current desert tourism research and development, brand building is proposed for future development of desert tourism and research trends. Partâ…¡is divided into two parts, a brief description of the status quo at home and abroad desert tourism, review this study in Ningxia and Tourism Resource Development changliushui the status quo. Partâ…¢is divided into scenic problem analysis and diagnosis, looking for scenic development bottlenecks. The fourth part is an analytical changliushui scenic resources in the current development model, re-design and positioned to create new tourism product portfolio. Partâ…¤is based on a long scenic stream of new tourism products and new tourism theme, designing the visual image of the brand scenic spots. Partâ…¥is based on the province and the status of the domestic tourism market, as well as a long scenic water features, combined with the new brand strategy, develop the short-term outreach strategy within three years. Partâ…¦is to ensure that the development of content to shun was implemented, in the ecological environment, government support, personnel training and improving services, facilities inorder to put forward policy support system of changliushui scenic tourism development. Partâ…§is the concluding part.