| During the last two decades, large retailers have grown quickly and become dominant in the supply chains of various industries all over the world. The dominant retailers not only impede the development of small and medium retailers, but also have more and more conflicts with manufacturers by way of vertical restrains. Researchers worldwide have increasingly paid heed on the influence of dominant retailers on manufacturers and supply chains. The study has significant meanings on legislation of anti-poly law and maintenances of fairly-competing market.The dissertation directly delivers from the difficulties of Motorola on dealing with complicated relationship between it and Chinese powerful retailers, such as Gome, Suning, etc. The paper has much endeavor on field study on Motorola (Tianjin) and literature review. The main contents are as followed:(1) This paper analyzed the contents and methodology of research on dominant retailers and verified the research method and goal of the paper: introducing the System Dynamics into the subject and studying the logic relationship between dominant retailers and manufacturers, which is the main innovation of the paper.(2) Based on the case of Motorola, this paper built a simulation model of a supply chain including a dominant retailer and a manufacturer, combining the attributes of production with short life cycle; After running simulation software, analyzed the single effect on manufacturer from three specific perspectives respectively: order quantity, delivery lead time and exclusive information and the comprehensive influence of the three factors.In the end, the paper summarized the influence of dominant retailers and provided some suggestions to manufacturers. Based on the case of Motorola, the findings of this study is limited in supply chain of the industry itself and others. More jobs should be done in future research in order to provide a guideline for understanding the influence of dominant retailers wholly. |
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