Coca-cola Company Tea Beverage Product Marketing Program Design And Implementation

As the plan and implement activity marketing is a process including the product, the service or the mind to produce, pricing, promote, and sell. The marketing objective is to meet the company's need or personal desire though exchange. The successful marketing has created the rich profit for the enterprise, and has laid the good foundation to cultivate own ability and to improve the core competitive ability for the enterprise .The marketing design quality also on inevitably directly related the rise and fall success or failure which managed to the enterprise. So it is vital for the enterprise how to design the market plan which is suitable to the market competition to meet local customers and consumers' needs.In the Cocacola enterprise's developing process, the tea beverage sales become one of restricted corporate growth factors in China. In view of Cocacola enterprise 's urgent demand, along with the present situation of the tea beverage performance, this article has conducted the system research to the tea beverage current situations and it's theory basis, the design mentality and the method, and has designed the perfect tea marketing plan and the appraisal system.The dissertation is constituted of five chapters. In chaper1, it is introduction, and its content includes the question proposed, research mentality and research technique as well as this article content structure. In chapter 2, it is theory basis. It introduced the design theory basis and research present situation about the domestic and foreign marketing. In chapter 3, it is real analysis. It introduced Cocacola enterprise's present situation, and interpreted the tea beverage markting problem. In chapter 4, it is the redesign of the tea beverage marketing system. On the base of the present situation, It introduced the design mentality, and had redesigned the tea beverage marketing system. In chapter 5, it is the redesign's application and guaranteed measure. It introduced the characteristic of the design and illustrated the monitor tools when it would be put into practice.