Font Size: a A A

Global Pcb Market Research And Development Strategy Of China's Domestic Model Enterprises

Posted on:2010-01-13Degree:MasterType:Thesis
Country:ChinaCandidate:Y J ZhangFull Text:PDF
GTID:2199360278954711Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Now mainland China is the biggest PCB (Printed Circuit Board) manufacturing base. The trend of moving manufacturing to China is very obviously. This article studied globle PCB market current status and latest situation of each rigion through using marketing and strategy analysis tools. It was focused on analysing the current status and the future of Chinese local PCB industry.Prototype and small production market is an important section of PCB market. This article took the famous DDi Corp. as a global example and the Shenzhen Fast Print Corp. as a Chinese local example. The author compared their annual reports, history, strength and got a conclusion: Chinese local PCB manufactures has a good opportunity to catch or even surpass the foreign company on prototype and small production field.There is no special study/analysis on the prototype PCB section available currently. The author collected and analysed a lot of PCB field related information, some famous companies' annual reports and even some unpublished useful data. This article provided a detail investigation on the global prototype and small production field. The main purpose of this article is to provide useful reference to the related companies or institutes.
Keywords/Search Tags:PCB, Prototype, Small production, Marketing analysis, Strategy
PDF Full Text Request
Related items