| With the rapid development of global economy and information technology, It brings about the continuous applications and innovation of new science and technologies. At the same time, new science and technologies are changing the way people live and work, and booting social and economic development. In particular, in IT and communication technology, new applications and products are changing with each passing day. Bill. Gates said: "Microsoft always only from the closure of 14 days," reflects the IT and communication is a rapidly developing industry, will not die out ahead, whether large companies or small companies are facing unprecedented changes in the market and intense competition.Wi-Fi technology as a combination of IT and communication technology is one of IT and communication technology to occupy the important position. Wi-Fi products from IT to the all-round development of communications products have an enormous impact, is gradually changing the way people work and live.In this paper, in order to focus on Z company with Wi-Fi technology, small and medium-sized enterprise IT and communications companies.First of all, according to analysis of the macro-environment, industry environment and its own situation, through its own SWOT analysis of the strengths, weaknesses, opportunities and threats. The paper summarizes the main problems of the company's marketing strategy and brand and to analyze the root causes of the problems. This was followed by the above analysis, market segmentation, identified two main target markets, namely market of telecommunications operators and education market. In two different markets, it adopts different market positioning. Finally, It makes 4C marketing strategy and brand marketing strategy round development of customer-focused. This article can be used as a marketing company to improve the management of reference.for a large number of Chinese small and medium-sized IT and communications companies,it provides a certain degree of references. |
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