| This article is mainly researching marketing strategy of SD ZhaoJin Investment Co, Ltd. It is a kind of probing to marketing strategy of gold-brokerage industry appeared in the past several years in China gold market and a series of practical strategy which is demanded urgently by such companies in the gold-brokerage industry and to be performed and applied in my company by myself. It is based on the basic conditions of gold industry, and current developing state & resource situation of SD Zhaojin Investment Co, Ltd. with the familiar developing experience referred at home and abroad. It researches and planned the marketing strategy & differentiated competing marketing of SD Zhaojin Co, Ltd.Firstly, this article analyzed the macro & micro environments of gold market, probing into the function & worthiness of margin-trading on gold and methods of investing on gold successfully, then discussed the market subjects and the expectation to the brokers & characters of client-behaviours in gold-broker company. All the factors referred were considered as the important reality-base of marketing-strategy making in SD Zhaojin Investment Co, Ltd. Secondly, it judged the problems existing in the marketing work through the analysis of the main gold brokers at home and abroad. Finally, marketing strategies of gold brokers at home and abroad were referenced and analyzed. It concluded the marketing strategy & tactics by analyzing the resource situation and advantages & disadvantages of SD Zhaojin Co, Ltd. |
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