Evaluation Based On Ahp R Bottled Water Company Marketing Capabilities

With the world's attention on water resources rising, production scale of the number of barrels of drinking more and more enterprises from throughout Bottled water industry, many barrels of water in a long-term business, the long-term Enterprises need to focus on improving the marketing system. While the low quality of workers and its decision does not have professional marketing management capacity, although the consumer market space, but increase the structural changes brought about by a lot of marketing is the question of barrels of water companies have to face.The marketing study domain are very few to the manufacturing industry enterprise marketing ability research, even if some people study are also conduct the research through the qualitative analysis or the literature analytic method, no one uses the quantitative method to conduct the research, the author attempts to construct one to determine the nature of the loaded in barrels water profession marketing ability analysis evaluation model which unifies with the quota, gives the loaded in barrels water profession marketing ability analytical factor objectively comprehensively, to pack in a barrel the water profession marketing personnel to provide the effective reference.First carries on the marketing ability using the 7P hard currency basic theory knowledge to the entire loaded in barrels profession to want the department related the system analysis, carries on the classification according to the analysis result to the loaded in barrels water profession marketing structure. Inducts the KPI method boldly, applies the KPI method determined the AHP analytic hierarchy needs each hierarchical level, construction loaded in barrels water profession marketing ability anatomic model. Finally analyzes the question which thoroughly in the R Corporation marketing process exists, how gives using the KPI essential achievements theory to choose the appraisal target stratum the dynamic standard. And gives the R Corporation's several basic premise suppositions, in view of different influence marketing ability target stratum's and so on strategic guidance, leadership style, regional disparity factors carries on the effective discrimination. The establishment loaded in barrels water enterprise marketing ability multi-dimensional goal, carries on the computation using the AHP analytic hierarchy model, obtains the loaded in barrels water enterprise marketing ability analysis result finally and gives its marketing ability promotion countermeasure.