Bank Of Wenzhou Branch Of Business Strategy Thinking

On May 15^th, 2007, Bank of Communications formally turned back to A-shares in the mainland market since it successfully went to public in Hong Kong Exchanges and Clearing Limited on Jun 23^th, 2005. As the fifth top of the domestic commercial banks, the total stock issue after listed is 48.994 billion shares, with other shareholding ratio 20.36% of Ministry of Finance, 19.15% of Hong Kong and Shanghai Banking Corporation, 11.34% of Social Security Fund and 6.12% of Money Gram. After Bank of Communications went to the public, it quickly emphasized to set up the corporation development strategy of taking international management, comprehensive management, wealth management as the core policy, to construct a fist-class public bank as well as top Chinese wealth management bank.Under the ground as above situation, as a Financial Institution Branch rooted in and benefit from the good Financial Ecological Environment, nongovernmental economy vigorously glowing in Wenzhou economic model, and at the overall development strategy request of the head office, it shows great importance for the Wenzhou Branch to take an objective look at own resources and gifts, and set up a development strategy suitable to Wenzhou economy and actively functionary to accelerate the transformation and change of Wenzhou economy according to the features of Wenzhou economy structures.It has led heavy blow to Wenzhou economy mainly to light industry caused by combined influence of the fiery capital market in 2007, increasingly aggravated state macro-control in 2008, continuously devaluation of US dollar and the global economy crisis transformed from US subprime crisis, etc, which has resulted in serious difficulties and challenges to the transformation of the Wenzhou economy. Therefore, Wenzhou Branch should re-examine the changes of the economy situation in Wenzhou Area, explore the development law of Wenzhou economy in directions of Integration of World Economy, Economy Disintermediation, progressive industrial structure, actively look for economy revolution, bring force of economy productivity, strengthen the role of bank resources active configuration, and to newly create the venture for Wenzhou Branch by promoting and guiding the active transformation of Wenzhou economy.