Modern Culture, Advertising And The City Of Qingdao

Advertising,as a special culture and communication activity,has not only affected people's thought,attitude and their value profoundly,but also lead their life style and common behaviors.All kinds of advertisements on Qingdao Daily and Qingdao Evening News,which are influential in Qingdao City,has witnessed great changes and development taken place in Qingdao,then propelling the innovation of citizen's outlook since China's opening up and reform in 1978.This dissertation will do a case study on newspaper advertising in Qingdao by analyzing its emerging background,categories as well as its development in the past 30 years.Focusing on the unique cultural features of Qingdao and the relationship between newspaper advertising and urban culture development,this dissertation will talk about various influences that advertising has on urban culture.To do this,the dissertation will also discuss the history,the practices,theories,and the future of urban culture in Qingdao under advertising context.This dissertation strives to provide useful reference and apocalypse on sound development of both newspaper advertising and urban culture in the 21st century in Qingdao and in China.