Cross-cultural Perspective Of Ebay Strategic Studies

Since the 1995 inception, as a wonderful session of its new business model, as well as lower operating costs, eBay network was a unique on-line shopping company, has also become a Wall Street darling. When other people are still worried about the winter for the Internet, she gained profit post 2-year's opening, and was rapidly developing throughout the United States, then the whole North America, Europe, Australia. And the continued expansion of advantages, the development of the market value can not be Stop all that it embodies an irresistible trend of development.However, since the beginning of the Japanese market entry in 2000, she began her nightmare again and again in Asia. We'll focus on eBay China branch eBay EachNet's point of view. Why eBay EachNet can not continue eBay's strong momentum of development? From eBay EachNet's employee's perspective, the writer expect sharing cross-cultural analysis of eBay EachNet's cultural shock, including a number of stages of the shocking period, which direct to many Business problems as low proficiency, sucked marketing campaign etc. Hopefully, for those multinational companies who have similar experience can realize the importance of cross-cultural integration, identify problems to deal with cross-cultural fusion countermeasures.This article discusses the specific issues are as follows: great success and failure profiles of eBay global; eBay China's market failure analysis; cross-cultural conflict stages, causes and influence. The goodness and weakness of multi-cultural organization. In this paper, data and information are mostly from CNNIC, iResearch, and other major institutions of public data and reports, media reports, eBay Inc. and the Nasdaq (NASDAQ) published on the website of the public data and reports, some of the consulting firm's second-hand information as well as the author's personal experience.