A Miniature Plane Passenger Car Brand Advertising Strategies

The automobile has enter the Chinese family while Chinese economy grow fast and the quality of citizen consistently improved. According to the updated statistics of CAAM (Chinese association of automobile manufacturers),the needs of automobiles keeps fast growth, the annual sales is more than 4.7 million, year-on-year rises of 23.46%The sales growth of medium class and high class Vehicle is fast from the market segment, but the Low-Emission Vehicle has met the decrease. From these years, most of the Low-Emission Vehicle sales can not help getting slump. This is mainly because the security of most Low-Emission Vehicle can not be accepted by the target customer while Low-Emission Vehicle can not be recognized through the Chinese spending habit: they are always like to be keen on face-saving. The market of Low-Emission Vehicle got shrinked year by year by the influence of many factors.Especially, some Low-Emission Vehicle brand could not get sales growth, though they have high production level and technological conditions, even good brand assets.When the competition intensified of the automobile, the effect of advertising strategy to the brand image and product promotion is enhanced. Also we dedicate our effort from the theory of the marketing management, to analysis and evaluate the macro environment and the marketing policy, especially the print media strategy. And to make suggestions to the product to share insight.