Generic Drug Marketing Strategy. Of Vmi Mode

Aim:At present,the drug producted by foreign countries and co-investment corporation has accounted 50%of our market,and the increaseing state is sure.In our country,there is a severe problem in medication innovative ability,so successful study is little.So how to improve competition ability of corporations to reply generic drug market is becoming hotspot of republic,under the condition of generic drug accounting for 97%of medication.After symestic study of generic drug marketing communication,i write this paper,which may provide reference for better existance and development of generic drug corporation.Content:What is the theory of Vendor-Managed Inventory,which is abbreviated to VMI and how to utilize the theory to solve stock and storage management problem of sall enterprise.DTC,which stand for Directive to Consumer and DFC,which stand for Direct-from-Consumer marketing communication can solve sale and after service matters.That is the adaptive study between generic drug and the marketing communication mode of DTC and DFC in the condition of VMI.Method:The first and major method is research.According to factual conditon of the corporation and market research to get the first resource,then read relative Chinese and English referrence,study generic drug marketing communication in rational cognition and analysis administrative levels.The next method is analysis.Set development tendency of our country according to relative instance of Europe,Australia and Asian contries.The third one is case analysis. That is to prove the oprarional ability of generic drug marketing communication,according to accurate case analysis on the basis of VMI.Concluton:Firstly,VMI is a good carrier for medicine fatories to set strategic cooperate partener relashionship as it not only can solve the problem of storage management:and stock but also make vendor management successfully come true.Secondly,as DTC solve the problem of how to sale whlie DFC perfect the sevice after sale,so that DTC and DFC turn the attention of medicine factory from doctors to patients. Thirdly,VMI can save lots of time,labor,material resourcesand money, so it can contribute to more profit.Suggestion to the development of generic drug:Management statute of generic drug should be perfected so as to accelerate ordial competition and favorable develpoment of generic drug industry.Pharmacy enterprise of our country should learn advanced experience of foreign countries,get freedom intellective property right,reasonablely elude patent dispute and enroll their own patent medication in the course of generic drug.At the same time,sell Corporations should make full use of current market condition and pay high attention to country market and city community hospital.