Olympic Charitable Activities Xx Mobile Marketing Strategy

China Mobile has begun the new era of corporate culture since 2006, and have launched the enterprise's core values and the corresponding corporate social responsibility report. But in the dissemination has been unable to shake off "self-publicity" phenomenon, social awareness is low, in this paper through the mobile company XX Olympic marketing strategy in-depth analysis, we can see the Olympic marketing to specific customers to process a corporate culture Perception and recognition, such recognition both at the government level and community level are of great significance.XX mobile company has invested a lot of public welfare activities on Olympic, based on public welfare activities of the Olympic marketing (Note. In order to facilitate the explaination, the paper will be based on public welfare activities of the Olympic marketing referred to as the Olympic marketing) has become a XX mobile company important business, but the Olympic marketing is a lack of strategic studies, the paper moving through the XX Olympic marketing analysis, and to explore the introduction of public-good type of activities related to marketing strategies, research areas, including Olympic market Positioning, market segmentation, partner selection, promotion activities, such as strategy, and various other aspects. Through this paper, the study will be the future study of Olympic marketing or other public welfare activities like marketing activities undertaken to provide marketing strategy.