| In recent years, with the development of Internet, the eletronic commerce has become a popular business mode in the world, gradually. Electronic Commerce is developed speedly, from Scientists' Lab.gradually get to schools and in all Professions and trades, it surely influences the company management deeply in many ways, So do in property insurance field.This article aims to the target of reengineering the operation mode of the property insurance company with some methods and principles of the basic theory of eletronic commerce operation mode in a eletronic eommerce background.This article introduces the concept of Property Insurance backed by Electronic Commerce in China. Firstly, it points out that the necessity of reengineering the operation mode of property insurance company in Electronie commere background.Then it states some ideas, methods and conducting process of the insurance electronic commere operation mode, set up the main structure and foundtion for the related insurane electronic commerce. It lays the foundation for electronic commerce mode engineering of D.Y.Property Insurance Company.This article carries out investigation and discussion to make sure that Electronic commerce is not only the information way but also providing connetion with insurance buyers and serving for customer by internet, to help the customers to realize insurance services on web and accepting insurane on the net, all of that including management control activity based on electronic commerce.This Article focuses on engineering electronic commerce mode of D.Y. Property Insurance Company. Certainly, in this article studies the insurance electronic commerce and the common electronic commerce classification as usual, including enterprise to consumer(B2C) and enterprise to enterprise(B2B).There are many defects and problems about original operation mode of property insurance company in electronic commerce baekground.This article analyzed the defects and Problems and try to solve them by making use of electronice commerce theory, it have expounded and proven a feasible electronic commerce mode of D.Y. ProPerty Insurance Company.It puts forward a new electronic commerce mode on the analysis of original operation mode. This new operation mode contains three aspect, the new marketing pattern, new business technological proeess, new framework of organization mainly.The proeess and organization having been reformed, drawing support from IT makes various information of property insurance company can be on the move with electronic speed, improve the efficiency of services for the DY. ProPerty Insurance Company ,inside and outside.It realize large amount of high—speed cash stream ultimately. New mode has many advantages over original one, but there are also certain flaws.This article proposed a brand—new property insurance electronic commerce mode: this has the reality instruction function to the D.Y. Property Insurance Company. It include that constructs the new property insurance service flow, the transformation organizational structure property insurance service efficiency, reduces the cost, The change competition way, and promotion company brand value. |