Pl Pottery Factory In Brand Positioning

Starting from market subdivision, this paper researches the brand orientation of PL Pottery Works through confirming object market and products orientation in order to find the product kernel value. SWOT matrixes are used to analyze the advantage and inferior position of the enterprise in this paper. As a result, we confirm a measure that realizes optimization brand management by executing brand culture stratagem. The measure can avoid brand decrepitude and hold brand survival and energy at long time.A main research method is SWOT matrix analysis in this paper. After evaluating brand advantages and kernel value, we can confirm a suit management stratagem for an enterprise at the brand orientation process, which can form a primary brand management frame for a company and make it be clear. Then the company is able to handle the developmental orientation of brand stratagem in the near or far future.Regarding the tradition pottery products made in PL Pottery Works as research object, the paper deep investigates the domestic pottery market and seeks the differences among the brands actively. According to the company resources and abilities, we classify products category in more detail, and confirm the kernel notion of brand orientation, implement the stratagem which culture shapes brand. Then we can provide some feasible methods and ideas for the brand orientation and immediate brand construction management in traditional industrial art products enterprises.