Chongqing Bx's Foreign Trade Risk Aversion And Countermeasures

Since the 1990's, the globalization and integration has been a trend of the development of world economy. It is maily characterized by the increacingly economic integration among various countries and regions; the comprehensive and free flow of production factors, in particular the capital; and the interactions and mutual restraints between the economy of a country or a region and the that of rest of the world. As a result, countries have to adjust and improve their economic policies so as to adapt themselves to the rapid economic globlization. A real globle market has been established after nearly 20 years' development, and is being injected with vigor and driven by the information revolution due to the progress of science and technology, rapid development of communication and transportation, and the deepening international division of labor, and the establishment of WTO.After China's accession to WTO, more and more enterprises have been vested with foreign trade operation. Seizing the opportunities, Chinese enterprises actively take part in the foreign trade in the hope of gaining large profits . While engaging in foreign trade, however, they are at huge risks. Therefore, it has become a serious issue for Chinese enterprises that how to improve ability to withstand risks and to practice risk management and control.Combining with the status quo of economy, politics, social culture of the oversea's markets of CQBX, and on the base of international trade risk theory, this paper introduces foreign trade risks which CQBX is likely to be at, including state risk, commercial risk, talent risk, competition risk, and social humanity risk, and the related theories.Then, the paper elucidates the main mode and operation process of foreign trade of CQBC, and by conducting analysis on the trade environment of its markets in Europe, US., and Mideast, it indicates the different risks in different markets, and the measures taken by the company , then conducts analysis in terms of outer environment and inner control.At last, according to the usual measures for risk elusion both home and broad, and the experience reference of its counterparts, and the likely risks indicated above, the paper also raises tactics and measures for risk elusion for the company, providing references for foreign trade operation of Chinese enterprises.