Dongfeng Nissan 4s Shops Marketing Model Improvement And Innovation

As a popular sales model for automobile, 4S dealer played a key role in past several ten years in American and Europe countries. It also has an active effect in Chinese market from 1997.The Nissan-china company is a joint venture from the dongfeng company and the Nissan company, The Nissan-china company inherited the Japan's marketing mode in the 4S sale system , but along with the development of the automobile industry, the automobile market took place the conversion toward the buyer market from the seller market, in this situation The Nissan-china company had to make some innovation , for make it even adapt the development of the Chinese automobile market.At first in this files, The writer make Precise Marketing ,service marketing and the brand marketing as guide rules from 4S dealer management. Combining sales history and development in China about automobile, Through researching about 4S dealer at some city and discussed with 4S dealer managements , look for some problems and solves about he 4S sales pattern of automobile. The writer analyzed products, position, and customer value marketing principle, company principle, asking for opinions from the domestic and international profession consultative organization. Make the further design about the 4S sale of the automobile of The Nissan-china company , The writer put forward to take the development customer loyalty as the core, combining the cultural characteristics of the Chinese consumer, raising the service management quantity etc a series of improvement and creative suggestions .At same time , hope to rise the reference in aftertime of development.