Abc Big Pharmacy Strategic Studies

In order to promote the ABC pharmacy market competition ability, I have researched a lot in this article to innovate the pharmacy management technology, jumps out from the strange circle of business technology homogenization, breakthrough the existing price tangled warfare by new management method, form the company's unlikeliness competitive advantage to obtain the existing retail sales achievement to grow, at the same time, introduces the strategic capital effectively actively, research the industry combination method, pushes ABC pharmacy to the drugs retail sales trade conformity, obtains the fast growth in the new market, realizes the stable Leading status.This article according to the medicine market economy rule of development, according to the strategic management step "environment analysis, strategic design, strategic implementation", united the enterprise's actual situation, carried on the earnest analysis to the drugs retail market environment and the consumer behavior, proposed company's developmental strategy. First, through the strategic environment analysis, determined the strategic direction, take the domestic chronic illness patient as the core customer, from smelted cures the demand to embark, has been clear about "professionally, Great variety of goods, materially beneficial, convenient" the brand idea, and has determined company's strategic target. Then, this article unifies the related management theory, regarding company's strategic target, has designed the strategic implementation system, the strategic implementation according to the strategic preparation, the strategic implementation, the strategy appraised and adjusts several stages to carry on, has established the category management, the physical distribution conformity, the enterprise institute construction in various stages and so on certain significant strategic topic, every topic has been according to project management's means that guaranteed strategic effective implementation. Finally, according to present strategic implementation progress, has already made appraisal for the partial effect which implements, simultaneously proposed the next stage strategic adjustment.