Real Estate Investment Efficiency Optimization Study

With the sharper and sharper competition, especially the threshold of initial capital becomes higher in real estate. It leads some difficulty to housing company. Thus, the corporation of real estate requires raising its own efficiency of investment in the process of their development and the project's investment. The article spread out following the concrete content in the field of investment economics. Firstly, at the beginning of account about the efficiency of investment, I draw into the concept "the repay efficiency of initial fund", and let it the basis of evaluating the efficiency of investment. Secondly, I expounded the importance of investment direction controlling about investment efficiency in the housing project—the place,the scale,and the function of a housing project. About the analysis tools, I used "expectation—variance" in the middle of The Portfolio Theory Of Markowitz. By this meant, I elaborated the character of investment decision in a classical case.Based the review of some theory and the analysis of the case, this article had a many-side discussion about the meant how the housing project should improve its efficiency of investment.