A Power Property Corporate Strategy

Combined with China's booming real estate market, the property management industry has entered a high-speed development period. Foreign property management enterprise also find the Chinese market potentiality, they show great interests in the key cities and the high-end market in China. How to determine their own development strategies so as to survive in this competition has become a major question of deep concern for the Chinese property management enterprises.Facing the opportunity of elimination and integration of the market, China's property management industry enterprises are gradually developing to Collectivization and Specialization. For the small and medium-sized property management enterprises, especially for property management companies of power industry, It is a strategic issue that how to seize the opportunity and take advantage of their own strengths to keep up with the pace of development of the industry, to improve competitiveness, and then be the leaders in the area of the electric power. It is directly related to the enterprises's survival that how to solve their own strategic issues effectively. This paper try to make a comprehensive analysis and evaluation compared demanding characteristics of the property market with power of property market and provide theoretical basis for the power of property management companies to develop the professional market. As an example of "A" power of property management companies, on the basis of analysis to the external competitive environment and internal resources ability ,the paper choose to concentrate diversified business strategy, to identify new business and to propose the relevant recommendations for the implementation the strategy.Through strategic theory, diversification theory, industry life cycle theory and other related theories, using various methods of strategic studies , this paper try to identify strategy for "A"company and provide ideas and methods for the small and medium-sized property management enterprises to analyze environment,accurate position, determine strategy, and implement strategy from the perspective of strategic research and procedures.