Historical And Cultural City Tourism Competitiveness Study

Historical Cities in China has made indelible contributions for the development of tourism. With the continuous progress of China's tourism industry, historical cities'tourism function will be further improved, and historical cities in the position of tourism will further upgrade. Tourism income and other Mandatory targets to measure the 109 historical cities'tourism competitiveness in the use, but the tourism competitiveness performances are different, not only from economic indicators to measure. Therefore, there is a need to reflect both Mandatory targets and soft targets competition of the historical city tourism competitiveness evaluation index system so as to relatively reasonable assessment.This article was constructed historical city evaluation index system that should be competitive from the core competitiveness, the internal competitiveness of the external competitiveness of the three levels of evaluation. Through factor analysis, the evaluation index system was amended to form a final evaluation index system.Kaifeng in China's long history of the historical city as a cultural representative of Song, is very well known in historical city, but the competition in tourism is not at a good competitive situation. Henan Province, on the inside, Kaifeng has been lagging far behind in the same historical city of Luoyang and Zhengzhou, fall in the second echelon. Henan Province in the historical city in the position even so, in all the historical cities including Xi'an, Beijing and other cities, kaifeng is in a more worrying competitive situation. Mean ranked by importance, that the competitiveness of tourism in Kaifeng in the process we should pay attention to the indicators, with a view to the next phase of competition in the tourism, in a targeted manner to improve performance through competition mean ranking, with the competitors come in Kaifeng Competition in the various indicators of the relative position, combined with the importance of the various indicators, which determine the current increase in the competitiveness of the tourism, which indicators should make greater efforts, to be improved, which indicators is not important, do not have too much input , Just to maintain the status quo. Through the various competitiveness indicators of the importance and relative performance analysis, with the competitiveness status kaifeng should strengthen it'cultural background and strengthen the cooperation to increase tourism competitiveness.This paper is divided into seven parts.Part I: Introduction. A historical city in the tourism industry holds an important position and in the competitive situation different. Review that through this method, the survey methods such as the establishment of historical cities tourism competitiveness evaluation index system, with a view to guiding its tourism competitiveness to the increase. Part II: Progress at home and abroad. In this part, the historical cities, urban tourism competitiveness, historical city tourism competitiveness of the three basic concepts was defined, and city tourism competitiveness, historical city tourism competitiveness of related research conducted literature review. I thought the quantifiable targets are emphasis in the past; indicators of the importance of cultural were not paid insufficient attention.Part III: historical city tourism competitiveness of the review of the theory. Draw on the competitiveness of the tourism and related theories, for historical city tourism competitiveness of related concepts defined and to do some preparations in theory.Part IV: historical city tourism competitiveness of related concepts. With the reference of core competitiveness of enterprises, the core competitiveness of the historical city were defined and summed up its characteristics. And the competitiveness of the internal and external competitiveness was also defined.Part V: historical cities'tourism competitiveness evaluation index system. In previous studies, based on the concept of historical cities'tourism competitiveness evaluation index system and the application of the historical city of Kaifeng'factor analysis of survey results, which will in turn was amended after the evaluation index system.Part VI: An Empirical Analysis——A historical city of Kaifeng as an example. In empirical analysis, Kaifeng's core tourism competitiveness, the competitiveness of the internal and external competitiveness of importance and relative performance were ranked, and then ranking results are analyzed to determine which indexs are urgent to improve, then made to improve the competitiveness of tourism some countermeasures.